Emergence Capital was founded in 2003 by Jason Green, Brian Jacobs, and Gordon Ritter on a deliberately narrow thesis: enterprise software was moving to the cloud, and a firm built entirely around that shift could out-invest generalist funds in the category. The firm makes just 5 to 7 new investments a year by design, prioritizing deep conviction over broad coverage - a discipline that helped it back Salesforce, Veeva, and Box early. That same conviction led General Partner Santi Subotovsky, who joined in 2010 after moving to the U.S. from Argentina, to lead Emergence's investment in Zoom while it was still a little-known startup, years before the company became a household name.
Zoom's 2019 IPO - General Partner Santi Subotovsky led Emergence's investment when the video conferencing company was still a little-known startup, and remains on its board today