Operating Partner at Haatch
View Live Interactive Profile →James Brooke is an Operating Partner at Haatch. His Haatch biography states he was the Founder and CEO of Amplience, which he built into a digital experience SaaS business serving retail and B2B eCommerce brands with content and asset management capabilities. He currently serves as CEO at Sweft LLC, a retail-focused product workflow automation business, and as a strategic board advisor to Storystream.ai; because the Storystream.ai role is described as an advisory one rather than a directorship, it was not recorded as a board seat. He was named in Haatch's announcement appointing a trio of industry veterans as Operating Partners. Haatch's Operating Partners are portfolio-support roles rather than investment decision-makers. No education, join year, IPO count or exit count could be sourced, and no investment is attributed to him.