Fred Soneya is a Co-Founder and General Partner of Haatch and, per his own Haatch biography, oversees the firm's end-to-end operations. He states he co-founded Haatch in 2013, launched its tax-efficient funds in 2018 and its institutional funds in 2022, and has invested capital in over 200 companies while expanding the investor base beyond 3,000. Before Haatch he worked at Kiddicare.com and, after its acquisition, at Morrisons, leading large-scale innovation programmes. He holds senior regulated positions at Haatch's FCA-authorised entity and his biography states he led it to become the first manager to bring client money and custody fully in-house. He has been appointed to the board of EISA, the UK trade body for the Enterprise Investment Scheme. He is the named Haatch voice on the firm's own announcements of its investments in Native Teams and Data Literacy Academy and on the British Business Bank syndicate platform. No education, IPO count or exit count could be sourced.
Previous Experience
Kiddicare.com, and after its acquisition Morrisons - his Haatch biography states he "led high-profile, large-scale innovation programmes" there.
Notable Investments
Native TeamsData Literacy Academy
Board Seats
Board of Directors, Enterprise Investment Scheme Association (EISA) - Haatch's own announcement states Fred Soneya has been appointed to the Board of Directors of the Enterprise Investment Scheme Association, joining Wyndham North (British Business Bank) and Tom Wilde (Shoosmiths). His Haatch team biography repeats it: "Most recently, he was appointed to the board of EISA, the trade body for the Enterprise Investment Scheme." This is a UK trade-body directorship, NOT a portfolio-company board seat. The announcement page carries no publication date. Checked 2026-09-07.
Career Timeline
2013
Co-founds Haatch, per his own Haatch biography: "Since co-founding Haatch in 2013".
2018
Launches Haatch's tax-efficient funds, per his Haatch biography.
2022
Quoted as "Fred Soneya, Co-founder and Partner at Haatch Ventures" in Haatch's announcement of Native Teams' seed round. Launches Haatch's institutional funds the same year, per his biography.
2026
Quoted as "Fred Soneya, Co-Founder & General Partner, Haatch" in Haatch's 25 February 2026 announcement of the British Business Bank's additional £25m commitment to the Haatch-managed angel syndicate platform.
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Appointed to the Board of Directors of the Enterprise Investment Scheme Association; Haatch's announcement page carries no date.