Serena Ventures

Treats the systematic underfunding of women and founders of colour as a market inefficiency rather than a charitable cause, with the large majority of the portfolio founded by women and people of colour. Leverages networks in elite sport, entertainment and communities of colour to source deal flow conventional firms do not reach, primarily co-leading or following strong lead investors.

$111M debut institutional fund, announced 2022 AUM 67/100 Power Score™ 2014 Founded San Francisco, CA
Fintech Ecommerce Health Consumer Enterprise Software Media Web3
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Key Partners & Leadership

Managing Partner
General Partner
Partner

Firm Timeline

2014
Serena Williams begins angel investing, later formalised as Serena Ventures.
2022
$111M inaugural institutional fund announced.