Beth Ferreira

General Partner at Serena Ventures

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Biography

Beth Ferreira is General Partner at Serena Ventures, the firm led by Managing Partner Serena Williams. She was previously Managing Director and General Partner at FirstMark Capital, and before that founded and led WME Ventures, the venture capital arm of WME IMG. Her operating career included serving as Chief Operating Officer of Fab and as an early senior executive at Etsy, where she led Finance and Operations, following earlier roles at The Boston Consulting Group, Union Bank of Switzerland and Flatiron Partners. She holds a BA from the University of Pennsylvania and an MBA from the Wharton School of Business.

Education

Previous Experience

Notable Investments

EvolutionIQJustworksSkylarWorkit HealthGlossierDaily HarvestPinterest PINSWarby Parker WRBYOllieWithinMasterclass

Career Timeline

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Served as an early senior executive at Etsy, leading Finance and Operations.
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Served as Chief Operating Officer of Fab.
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Founded and served as Managing Partner of WME Ventures, the venture capital arm of WME IMG.
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Served as Managing Director and General Partner at FirstMark Capital.
2026
Listed as General Partner of Serena Ventures when the firm announced its rebrand to Starfire Ventures.

Sources & References

Serena Ventures - Team ↗Venture Forward - Beth Ferreira ↗AfroTech - Serena Ventures rebrands to Starfire Ventures ↗