Co-Founder & Managing Partner at True Beauty Ventures · Joined 2020
View Live Interactive Profile →Rich Gersten is Co-Founder and Managing Partner of True Beauty Ventures, a specialist fund backing emerging beauty and wellness brands from Seed to Series B. He has spent roughly three decades investing in consumer brands at private equity firms including North Castle Partners, Catterton Partners (now L Catterton) and Tengram Capital Partners, with much of the last decade focused on beauty and personal care. His early personal care investments included Avalon Organics and Alba Botanica. In 2020 he left Tengram to launch True Beauty, co-founding the firm with Cristina Nuñez to serve emerging brands underserved by institutional capital, and led its investment in K18, acquired by Unilever. He holds a BS in Economics from Union College and an MBA from Wharton.