XRC Ventures is an early-stage venture firm focused on retail and consumer commerce, describing its remit on its homepage as "Investing in the future of retail & commerce" across six areas: Digital Commerce, Workforce Health & Wellness, Payment Infrastructure, Store Operations & Experiences, Supply Chain & Forecasting, and Consumer Brands. The homepage states the firm has backed "140+ pre-seed through Series A startups" "Since 2015", and claims it provides "founders and partners with direct access to an extensive consumer and retail ecosystem, driving commercial sales and partnerships" (the firm's own claim). The team page names at least two distinct vehicles by title: a Brand Capital Fund (Diana Melencio is "General Partner, Brand Capital Fund") and, by way of the firm's newsletters listed on the homepage, an XRC tech fund. No fund size or assets-under-management figure is published on the pages opened. The firm operates from New York, NY and Los Angeles, CA.