Baseline Ventures

Steve Anderson left roles at Microsoft, eBay, and Starbucks to found Baseline Ventures in 2006, running it ever since as a genuine one-person operation - sourcing, deciding, and closing every deal himself, often within 30 minutes of meeting a founder. His defining bet came in 2010, when he became the very first investor in a photo-sharing app called Instagram, backing founders Kevin Systrom and Mike Krieger before the company had much more than an idea. Anderson turned roughly $70 million raised across his first three funds into $700 million, and was the largest shareholder in Stitch Fix at its 2017 IPO.

$100M+ (recent funds) AUM 72/100 Power Score™ 2006 Founded Jackson, WY
Consumer Internet Mobile Early-Stage Software
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Signature Exit

Instagram's 2012 acquisition by Facebook for roughly $1 billion - founder Steve Anderson was Instagram's very first investor

Key Partners & Leadership

Founder

Firm Timeline

2006
Steve Anderson founds Baseline Ventures as a one-person firm.
2010
Becomes Instagram's very first investor.
2012
Facebook acquires Instagram.
2017
Stitch Fix goes public; Baseline is the company's largest shareholder.
2019
PagerDuty goes public.

Notable Public Portfolio Companies