Florian Heinemann co-founded the Berlin-based venture fund Project A in 2012 and is listed by Forbes as a Founding Partner of the firm. He previously co-founded the online bookstore JustBooks, which Amazon later acquired, and joined Rocket Internet in 2007 as a Managing Director, where he helped build the fashion outlet Zalando and Global Fashion Group. Forbes states he is best known for his investments in the German stock broker Trade Republic, the drone maker Quantum Systems and the remittance platform Zepz, and that he sits on the boards of German companies including Koerber, Fiege and Holtzbrinck. He was appointed to the supervisory board of the listed travel company HomeToGo at its May 2025 annual general meeting, where he was described as Founding and General Partner of Project A Ventures.
Education
Doctorate in Innovation Management and Entrepreneurship, RWTH Aachen
WHU - Otto Beisheim School of Management
Visiting Scholar, The Wharton School
Previous Experience
Co-founder, JustBooks/AbeBooks (acquired by Amazon)
Co-founder, Antibodies Online (acquired by BroadOak)
Senior roles at Jamba! and iLove
Managing Director, Rocket Internet (helped build and scale Zalando and Global Fashion Group)
Notable Investments
Trade RepublicQuantum SystemsZepzMindfuelyoummday
Board Seats
Trade Republic (supervisory board)
HomeToGo (supervisory board)
Koerber
Fiege
Holtzbrinck Publishing Group
Career Timeline
null
Co-founded the online bookstore JustBooks, later acquired by Amazon.
2007
Joined Rocket Internet, where he helped build the fashion outlet Zalando and Global Fashion Group.
2012
Co-founded the Berlin-based venture fund Project A.
2025
Appointed to the supervisory board of HomeToGo at its annual general meeting on 27 May 2025.