Demeter Ventures is a London-based investment firm that describes its approach as "Innovative Growth Capital" and "Sector-Agnostic", and says it acts as a "long-term steward of capital" in companies with sustainable models. The firm's own site sets out five stated principles - integrity and transparency, innovation-driven investing, uniquely positioned enterprises, collaborative growth, and flexibility - and says it looks for technological or business-model innovation alongside positive social and environmental impact. The firm's claim. No fund size, vintage or assets under management figure is published on the site, and the site publishes no team page: only one individual, Tarun Reddy, is named anywhere on it.